A local subsidiary of the American ticketing giant ETM will launch at the end of this month with a network of kiosks and a Web site featuring live, interactive seating plans for venues.
The Warehouse is a minority shareholder in the local company, and about 50 Warehouse stores will host the kiosks.
ETM's national advertising manager, David Murie, says ETM New Zealand will carry through the "ETM concept of five delivery channels and 11 marketing disciplines across those channels. We've got the Internet, a live call centre, an IVR service, box office and ticket machines."
The new contender is likely to put pressure on the market incumbent, Ticketek, whose Internet presence is relatively unsophisticated and has advanced little since its launch last year.
"We can do lots of things differently than Ticketek can do," says Murie.
"They basically sell tickets and charge the public and the promoter a fee. We can be cheaper to both the public and the promoter, because we've got so many more avenues."
Murie says the local ETM Web site will initially be "a New Zealand version of the American site". Development is taking place in Wellington, where ETM's head office is located. The company's sales office is in Auckland.
ETM has just begun demonstrating a kiosk to potential advertisers, at the Warehouse store in Albany. The machines feature two monitors — a 29in display screen connected to a server that plays event promotions, and a 17in touch screen, which is used to make bookings and also has a screensaver feature that can be sold for advertising or sponsorship.