E-comm on APEC agenda

You always know an issue has really arrived when the CEOs are aware of it. And, for the stellar lineup of international business leaders at the CEO Summit that accompanied the APEC Leaders' Meeting, e-commerce and the Internet had definitely arrived.

You always know an issue has really arrived when the CEOs are aware of it. And, for the stellar lineup of international business leaders at the CEO Summit that accompanied the APEC Leaders’ Meeting, e-commerce and the Internet had definitely arrived. Some of the speakers knew the slogans but had yet to make the transformation themselves. Wilson & Horton CEO Cameron O’Reilly has bags of charisma, but followers of the thoughts of IT industry guru Nicholas Negroponte would have heard most of O’Reilly’s speech before. (An improvement on his last one in New Zealand, entitled "The Internet is Overrated".) Philippa Malmgren of Warburg Dillon Reid’s address was world-class. And the APEC e-commerce Readiness Assessment Tool, presented to the summit by Aris CEO and ABAC (APEC Business Advisory Council) co-chair Paul Song, was the most important thing to come out of the weekend. Unfortunately, for all its urgings to governments to get on the network, the CEO Summit was resolutely offline. This reporter spent three days looking for an electronic copy of the Readiness Tool to distribute to others for comment. The official local APEC Web site itself ran press releases (including one lauding the Readiness Tool) but little else. But the Web teams at TVNZ and Wellington-based news site Scoop captured APEC’s essence impressively. At the time of writing, a colleague called to say he had found the APEC E-commerce Readiness Assessment Tool — cast off on a US government site, on a somewhat unlikely link from the New Zealand government’s new e-commerce site. Perhaps there is hope after all. Rusell Brown is @IDG’s news editor. Contact him at russell_brown@idg.co.nz Letters for publication can be emailed to cw_letters@idg.co.nz.

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