Firm shows culture of fun

A month after launching this Web site, IT company Tech-Tonics may still have limited online interaction, but does a great job informing potential customers of its services.

A month after launching this Web site, IT company Tech-Tonics may still have limited online interaction, but does a great job informing potential customers of its services. The entry page shows the company logo, name and what I presume is the Tech-Tonics building. Personally I’m not a fan of these entry pages — if you’ve got limited time/bandwidth they can be annoying. In this case, it downloads quickly and you can click through to the site’s front page easily enough. The first page introduces eye-catching animated GIFs — a television set showing moving static above the navigation buttons and a New Zealand flag waving in the breeze underneath a paragraph explaining what the company does. The pages follow a consistent style with navigation buttons on the left and information at right. There are also some rollover buttons at the top of the page that make for easy navigation when you’ve drilled down into some of the pages a little way. Sections of note on this site include Company Culture. I expected some sort of bland company culture statement. However, I was greeted with a male employee, dressed in a tutu soon after his release from being chained to the revolving doors at a Wellington restaurant (he was getting married). You also see another employee hanging upside down in the office (she was leaving). When Tech-Tonics says: "Fun is part of our mission statement, the core of our HR policy and receives serious discussion at all of our strategic planning sessions", you’d better believe it. This section brings the company culture to life in a way I’ve don’t think I’ve seen anywhere else in a commercial site. My only criticism of the site is that it is largely brochureware. The only real online interaction is the customer registration form. Tech-Tonics’ aim with the site at this stage seems to be informing potential customers of what the company has to offer and it certainly does its job there. But it would be good to see more interaction — interactive technical support or the ability to book exams or courses online.

Tech-Tonics

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