The Engineers Union has gone to the Internet to show ads banned from TV by the Television Commercial Approvals Bureau.
Three advertisements have been posted in QuickTime format on the Engineering, Printing and Manufacturing Union Website at www.nzepmu.org.nz - and were backed yesterday by full-page newspaper advertisements drawing attention to the fact that they "were meant to be on TV".
The union is one of a number of sector groups looking to influence voter opinion in the run-up to the November 27 general election. The Employers' Federation commissioned a report on the tax policies of the leading parties from the consultancy firm Infometrics that was released on Friday.
But the union's ads ran afoul of TVNZ and TVCAB over the phrases "your vote is your voice" and "change the government".
A compromise was reached with TVNZ on Friday for the ads to be re-cut to remove the offending words, but, with no time left to make the changes for yesterday's planned campaign launch, the EPMU decided to change the focus of its launch.