Intel unveils new Itanium brand

Merced no more - Intel has announced the brand name for the first product in its IA-64 family of processors, and it is ... Itanium.

Merced no more - Intel has announced the brand name for the first product in its IA-64 family of processors, and it is … Itanium.

Intel's New Zealand general manager Scott Gilmour explained yesterday that that the new brand "represents the strength and performance of the unique processor features that provides customers with a reliable and responsive foundation for e-business in the future."

Intel is clearly positioning the new chip family, which will see release around the middle of next year, as a brand to accompany the e-commerce wave currently commanding the attention of the global business community.

The company says its own research indicates that only 5% of the existing Internet infrastructure is in place today to address the predicted server needs of the e-business environment by the year 2005.

Intel says the IA-64 family of processors "incorporates many leading-edge features specifically designed to address these needs. For example, the Itanium processor's massive computing resources and ability to execute many instructions simultaneously helps the computer provide the greater speed and responsiveness often required for e-business solutions.

"The Itanium processor's extremely large memory capabilities provide a vast amount of room to store, deliver and 'mine' data. Advanced high-availability features help provide the '24 hours-per-day, seven-days-a-week' uptime required for e-business and mission critical applications," according to an Intel statement.

First engineering samples of Itanium have been delivered to Intel customers, with the processor on schedule for production in mid-2000. Itanium processor-based servers and workstations will be available in the second half of the year 2000.

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