Macromedia and e-marketing software provider Andromedia have announced a merger agreement
Macromedia plans to add the capabilities of Andromedia's ARIA Web-analysis and LikeMinds personalisation software to its family of Web-publishing applications, resulting in an integrated tool for content creation and management, and personalisation and analysis of corporate Internet, intranet and extranet sites.
Developers using the resulting product will be able to build tracking, modeling, profiling, analysis, personalization and reporting capabilities into their content, according to the companies.
In a stock-for-stock merger, Macromedia will acquire all outstanding stock in the privately held Andromedia company. The company expects to issue about 5 million shares and incur one-time expenses totaling approximately $US5 million during the third quarter in connection with the merger, which is subject to regulatory review and expected to close by the end of December.
In a separate announcement, Macromedia also said the Andromedia merger is part of its new eBusiness Infrastructure strategy, which also includes Project Whirlwind (a content-management application) and partnerships with BroadVision and USWeb/CKS.