E-craft made easy

If you believe it's easier for a camel to pass through the eye of a needle than for a small business to enter the kindom of e-commerce, take a look at the Web site of Jennifer Pudney Limited.

If you believe it’s easier for a camel to pass through the eye of a needle than for a small business to enter the kindom of e-commerce, take a look at the Web site of Jennifer Pudney Limited. The company specialises in needlepoint kits, tapestry, appliqué and Fat Qs for patchwork and quilting and its Web site —launched last month and designed by Spunk Media — features brilliant design, a feast of information and an online shop. Firstly, the online shop. Bouquet number one is for reassuring nervous shoppers that the online shop is secure if they want to use their credit cards. The site explains what security it has and provides a link to further information. It also provides links to update your browser to a secure sockets layer (SSL)-enabled version if needed. The site also allows orders to be phoned/faxed/posted if people are still hesitant. Bouquet number two boasts a privacy policy and a section explaining how the shopping process works, so users know what the stages are. The opening page is a good example of using rollover buttons to great effect, with bright, funky cartoon icons appearing when you rollover the topics of each page. Descriptions of each page’s content also pop up. Together these features drag you in. If the site design doesn’t grab people, then the offer of free patterns for creative projects may well do. The free project is updated regularly and people can register to get an email when the free project is changed. Graphics are used well and the copy on the pages is lively and witty. For example, on the Who Are We page, Jennifer Pudney talks about how she became "a bag lady" after she finished her textile design course — she was designing for a luggage company. It’s often useful to find faults with sites to illustrate what lessons can be learned – but I find it hard to see how this site could be improved much more. — Kirstin Mills

Jennifer Pudney Limited

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