Auckland-based Classifieds publication Trade and Exchange will begin charging for access to its Internet listings by the end of the year and is setting itself up as a Web design company.
Sales and marketing manager Kirstie Prunnell acknowledges that other publications have had difficulty in charging for information online but says Trade and Exchange does not want to weaken its paper version by giving the information away for free.
The site is one of the most popular in New Zealand, she says and she is confident charging will be successful.
"We received 60,000 page hits one day [recently]," she says. "We're pretty sure people will want to buy the listings and see them when they're red hot."
Listings will still be available for free, but not until three days after the paper and charged-for information is released.
Access will be sold on a "bus ticket" approach, with customers buying a number of issues in advance and then choosing which weeks they want to access, she says.
The more they buy at once, the cheaper the cost but the standard price will be the same as the paper version.
Trade and Exchange will also offer Web design and e-commerce consultancy services, says Prunnell.
"We have high traffic and so we can offer banners and links and help our clients to develop their e-commerce," she says. "So that we're not just a place to advertise but a way to get online."