Auckland firm attacks US MacOS market - without a Mac

A small New Zealand multimedia company has beaten out Corel to get its clip art product included in a sampler CD to be given away with MacOS 9 by the US's largest Apple reseller, Microwarehouse.

A small New Zealand multimedia company has beaten out Corel to get its clip art product included in a sampler CD to be given away with MacOS 9 by the US's largest Apple reseller, Microwarehouse.

Inkspot Digital's sales and marketing manager Louise Rutten says the deal equates to about $US500,00 in free promotion for the company's ClipToonz products, thus opening up access for the products to major US distributors.

Apple Computer itself has recommended ClipToonz to its 11 US education resellers, servicing a market of 1.3 million teachers and 30 million students, and wants to provide a profile of Inkspot on the US-based Apple Website.

Ironically, Inkspot has done it all without owning a Mac.

Inkspot Digital, earlier this year spotted an opportunity in the US Mac market, where there was no clip art product to fill demand driven by the success of Apple's consumer machine, the iMac.

But its ClipToonz product was developed for Windows, and all images were in the WMF format.

A call to local Apple distributor Renaissance led to an introduction to the city's largest Mac resellers, Magnum Mac, whose manager Ian Matsell agreed to allow Inkspot developers to use Magnmum's shopfloor Mac after hours. Magnum Mac staff also trained Inkspot staff in Mac use.

Although there was initial difficultly in converting the WMF files to AppleWorks picts - "we just fluked it, to be honest" - the product was ported and in US warehouses within six weeks of the decision to attack the Mac market. A revamped version of AppleWorks will ship with every new iMac from January.

Inkspot is now also concentrating on services, including small-scale clip art sales, from its Website at www.inkspotdigital.com.

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