NZ company signals pitch for digital music market

It's going to be a musical millenium: yet another local online music venture has surfaced this week. An Auckland-based start-up plans to offer digital audio and video under the MusicStar brand early next year.

It's going to be a musical millenium: yet another local online music venture has surfaced this week.

Digital Broadcasting (DBL), an Auckland-based, New Zealand-owned start-up, plans to begin offering audio and video under the MusicStar brand in the first quarter of next year.

Spokesman Clinton Murphy says the company aims to provide digital audio content services to both the commercial and consumer markets, "for distribution through various service networks". Tex and video-based services will follow later.

Murphy says planned distribution methods will include "satellite, cable, terrestrial and Internet technologies" and that the company is looking to eventually expand its service to other countries.

MusicStar will provide music channels covering a range of formats. With music retail chain Sounds this week promising to deliver eight different music formats over the Internet via QuickTime streaming and Ihug Digital TV poised to deliver several rights-paid audio channels developed in conjunction with an Auckland company, it appears that the concept of music radio may be in for a major shakeup.

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