The technology brain behind award-winning call centres and the Sydney Olympics has been bought by Commsoft in a $5.75 million deal.
Commsoft has acquired the assets, business interests and intellectual property of Marketing Technologies, the developer of customer relationship management (CRM) software Brains.
It says it will have its sales staff trained to sell Brains by mid-February.
“This is the first of a number of acquisitions we plan to make over time,” says Commsoft operations chief Rodney Martin.
“We are continuing to evaluate businesses.”
Commsoft says it expects to offer all Marketing Technologies staff continued employment with three-year contracts and options part of their remuneration package.
Auckland-based Marketing Technologies was started by advertising and marketing executives in 1994 and now has offices in Sydney and Melbourne.
Its clients include Toyota, Connect Interactive Business Systems, which provided call centre services for the Sydney Olympics, Fosters Brewing Group and U-Bix Document Solutions.
Two of its clients won call centre of the year awards in New Zealand and Australia in 2000.
Brains supports multiple servers and databases including Oracle and Microsoft SQL Server. It can also be used from a WAP phone when staff need remote access.