Recruiter changes branding

A familiar name will disappear from the IT recruitment world next week

A familiar name will disappear from the IT recruitment world next week.

Wilson White is being rebranded Spherion as part of a multimillion-dollar global makeover. The name change follows the takeover of the 21-year-old business by Florida-based Interim Technologies. Interim Technologies, the name also given to the company's New Zealand training division just before Christmas, will also be rebranded Spherion.

Director Doug White says he is staggered by the "terrible" amount of work involved in a branding exercise, but he feels it will be worthwhile and will drum up more business for his Fort Street-based enterprise.

The former Interim name sounded short-term, he says, and was tied to the old clerical and non-IT interests of Interim Technology, which began some 30 years ago. The new name and logo is technical and emphasises global links, he says.

However, White says the makeover means little practical difference to business except highlighting the link to Spherions' training courses, which are aimed mainly at older people making career changes. For clients and candidates, he says, the main change at the company was last May's multimillion-dollar takeover of Wilson White, with Interim's international links bringing global recruitment to Wilson White.

Spherion is a US multinational with a $US3.7 billion global turnover and 1300 offices across the US, Australia, Britain, Europe and Asia

Wilson White had a turnover in 2000 between $7m and $8m, with profits in the 5% to 7% range typical for the industry, White says.

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