Trade New Zealand markets security to Asia

Auckland security firm Co-Logic is claiming success in using Trade New Zealand to market its E-Secure IT services across the Asia-Pacific region.

Auckland security firm Co-Logic claims success in using Trade New Zealand to market its E-Secure IT services across the Asia-Pacific region.

The product was rolled out last April and Co-Logic claims users include the Bank of Nova Scotia in Canada, plus other financial institutions and various government departments and agencies, which prefer to remain secret.

Director Arjen de Landgraaf likens his Albany-developed product to an early warning system that detects “vulnerabilities” for hacking in IT departments and offers remedies to the fallen.

A new “fourth level” service – insurance – has been launched following the appointment in December of Co-Logic by Lloyds of London to perform risk assessments of company IT systems. A similar arrangement is also in place with Pinkerton, the US anti-terrorist firm.

De Landgraaf won’t reveal revenue from E-Secure IT, saying it is sold on a monthly subscription basis and service depends on which of four levels buyers choose.

But he says business is growing and he plans to expand E-Secure IT to smaller and medium-sized firms, by setting up a database of potential virus and hacking threats for them.

A WAP service will also be launched next month and Co-Logic is developing a service for the Japanese market with Japanese characters.

A Hong Kong partner has been signed to distribute E-Secure IT and de Landgraaf says the Asia-Pacific is the focus of his marketing as organisations in the region take security more seriously than Western countries.

Trade New Zealand, he says, had a marketing brief and within two months found 30 companies interested in the product, from which last year came his first distributor.

The Hong Kong distributor is rolling out the product, with Co-Logic now targeting 13 more Asian countries using Trade New Zealand as its “marketing channel”. Co-Logic aims to establish strong distributor networks across the region.

Though the monitoring is of overseas firms, de Landgraaf says the E-Secure IT Service is provided from his Albany office through “the power of the internet”.

“We also take advantage of our geographical position in New Zealand. We are first to see the sun and viruses,” he says.

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