New Zealand and Australian businesses may be able to gain international press coverage without the need for PR agencies thanks to a new online service.
UK-based PressQuotes.com, launched last year, charges businesses £100 ($320) a year for each "expert" they volunteer to be quoted in the media. Businesses can use the service by specifying keywords and categories such as area of expertise, industry type or office location to receive requests for interviews from journalists, for whom the service is free.
"Journalists frequently have to write stories at very short notice, often on issues they are unfamilar with," says site creator Tim Prizeman, director of London PR firm Kelso. "They need explanation and expert comment at short notice and often spend a lot of time speculatively ringing PR agencies and press offices on the off-chance they have relevent spokespeople who can help."
PressQuotes.com plans to expand internationally, though Prizeman says there is nothing stopping New Zealand firms from using it today.