- Private company New.net will announce plans this week to offer a series of new internet TLDs (top level domains), from .chat to .xxx, in a process calculated to sidestep the monopoly control of nonprofit organisation ICANN (Internet Corporation for Assigned Names and Numbers) on such domains, the company says in a statement.
New.net seeks to offer a "market-based approach to satisfying the growing public demand for shorter, more descriptive domain names," the company says in a "statement of principles" posted on its website. The company adds that its TLDs will exist side-by-side with the familiar TLDs such as .com, .net, .org, and .edu, sanctioned by ICANN, adding that it will cooperate with ICANN and will "use existing domain name system infrastructure for resolving domain name address queries."
Users will have to download special software to enable their browsers to access the New.net domain names, though the company says that it is also working with ISPs (internet service providers) to encourage them to activate the names automatically at the network level. The company claims that over 16 million users have access to its names, and adds, "we are confident that New.net domain names will soon be recognised universally across the internet."
New.net offers companies, via its site, the possibility to register domain names using 20 new TLDs, including .chat, .club, .family, .free, .game, .gmbh, .hola, .inc, .kids, .law, .ltd, .med, .mp3, shop, .soc, .sport, .travel, .video, .tech, and .xxx. The TLDs were chosen by means of market research, New.net says, and the company will continue to introduce new TLDs according to the demands of internet users. The site promises name registration for $US25 per year.
In November, ICANN chose seven new TLDs to relieve overcrowding of the .com and .net domains. ICANN says it will offer .biz for businesses; .info for general use; .name for individuals; .pro for professionals; .museum for museums; .coop for business cooperatives, and .aero for the aviation industry, but did not fix a date when registrations would begin.