SAP and Telstra’s much-vaunted electronic marketplace mySAP.com Marketplace has failed to attract any New Zealand customers or suppliers.
SAP and the Australian telco made a big splash when they announced in February last year that they would spend $20 million on building the business portal, which was to cater to New Zealand, Australia and Asia.
At the time, then SAP New Zealand managing director Geraldine McBride said she had a number of local suppliers and customers interested in taking part, but none have eventuated.
SAP Australia New Zealand deputy managing director Julie Fahey says the companies have instead focused on large customers in Australia. At the SAP users conference in Brisbane last July, about 11 major Australian companies announced they were entering the market. Suppliers included Qantas Airways, National Australia Bank and American Express.
Fahey says not long after the mySAP.com Marketplace/Telstra portal launched, SAP announced an alliance with e-commerce software vendor Commerce One. The two companies have a joint development team in the US working on marketplace technology that will be launched under the name SAP Markets. Meanwhile, SAP is talking to Telstra about migrating the current portal across to the new jointly developed technology.
Fahey says in the meantime SAP is in discussions with potential customers and suppliers in New Zealand and once the newly branded portal is launched says she might be able to make an announcement about them.