Sybase regroups with Wellington emphasis

Database company Sybase has halved staff in Auckland, from four to two, and is to focus more attention on Wellington.

Database company Sybase has halved staff numbers in Auckland to two, and is to focus more attention on Wellington.

The capital is where the big prospects are in Sybase’s new strategy of approaching vertical markets in the telco/media area and government, says sales manager Chris Johnston.

The move is part of a strategic realignment for Sybase NZ, he says, aiming to be seen as a “solutions provider” with strengths in particular business areas, rather than simply a product seller.

However, the company has as yet no definite plan to boost staff in Wellington, where it employs 27. "That is likely to come," says Johnston. Nationally, Sybase is planning for 30% growth this year, he says.

Other sources in the marketplace suggest Sybase's retrenchment is simply a reaction to a declining market share against larger database vendors. "That's not so in the space we operate in," says Johnston. "That's the e-commerce space. We're an e-commerce provider, not a pure database company any more."

Sybase's database business, he says is "steady; not growing, but it's not shrinking either".

The Auckland gap will be filled by the efforts of "partners", yet to be identified, he says.

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