COMPUTERWORLD EXPO Buyers wiser to PC innards

PC buyers are getting more savvy about what's under the hood of the machines they buy, according to the Australia and New Zealand head of chip maker AMD, John Robinson.

PC buyers are getting more savvy about what's under the hood of the machines they buy, according to the Australia and New Zealand head of chip maker AMD, John Robinson.

Robinson counts that as good news for AMD, which he claims outperforms giant rival Intel in the price-performance stakes.

AMD's biggest New Zealand customer is The PC Company, whose stand at Computerworld Expo was buzzing, according to Robinson.

Like The PC Company, Robinson says AMD wants to increase its business in the commercial market sector. A dual-processor platform which the company will launch next month will be a significant step in that direction, he says.

The company will also release a mobile processor family next month, he says, with the ability to dynamically adjust power availability depending on application. By mid next year, the company will have a 64-bit processor to compete with Intel's forthcoming Itanium chip, Robinson says.

The three-day Computerworld Expo ends at 4pm today. About 80 exhibitors are displaying products and services at the event

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