ISOCNZ to "rebrand" itself

The Internet Society of New Zealand is considering renaming itself - unless feeling and arguments run strongly against it at next month's AGM.

The Internet Society of New Zealand is considering renaming itself – unless feeling and arguments run strongly against it at next month's AGM.

One reason for renaming the organisation is to avoid giving the impression that it is a local chapter of the international Internet Society (ISOC). ISOCNZ is independent of ISOC, though it retains close relations.

The move has generated predictable debate among ISOCNZ members as to whether a rebranding is needed when the organisation has so many other priorities.

Some members, in particular, criticise it for having invested little effort in comment on the societal impacts of the internet, and spending too great a proportion of its time effort and money on the technical side of administering the .nz domain, and on the internecine dispute between former Domainz chief executive Patrick O’Brien and member Alan Brown.

Quotations for the design of a logo have already been requested, but council member Steven Heath says this does not mean a final name has been chosen. The society was seeking an indicative cost, using a trial name, he says. If the members vote that name down then another will be chosen. ISOCNZ is not revealing what the trial name is.

One member looks back to the selection of the name “Domainz” for the .nz registry “Domainz came up with its name/branding without consulting council [and] a council member promptly resigned, and told me that it was an indicator that council was not being given its due role of oversight and that things would get worse.” This has proved an adequate prediction, the member says, “so I think this issue of the name being developed without the members being involved matters quite a lot. It’s an important ownership issue.”

Between $300 and 400 has been spent so far “for legal work” in connection with the rebranding,” society executive director Sue Leader said last week.

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