Readers of the motor magazine The Car Dealer can now contact motor dealers by fax using their PC.
The Wellington-based publication, which recently launched a website -- is using the eFax service from esolutions, which routes emails to fax machines.
The Car Dealer's general manager, Pierre Woon, says by filling in an online form, readers can contact dealers by both fax and email.
Woon claims car dealers check for faxes more often than email.
The service will allow his magazine to monitor the number of leads generated through the site.