Electronic marketplace SupplyNet has gone into the business of converting catalogues into electronic format, winning contracts with two offshore marketplaces.
SupplyNet is selling its services as a “content factory”, adapting suppliers’ catalogues for use by other online markets and individual organisations undertaking e-procurement.
It is converting catalogues for Aregon, a US/Middle Eastern e-market based in Jordan, with more than 100 suppliers and 200,000 items, and for an Australian/European e-market with 500 suppliers and half a million items.
SupplyNet content services manager Wayne Scott says the company has spent $1.4 million establishing the conversion capability, which has four staff and uses XML Content Pipeline technology from US e-commerce software company Commerce One. SupplyNet, which uses Commerce One software to run its marketplace, is the only Commerce One certified content factory outside the US and the overseas markets came to SupplyNet on Commerce One’s recommendation.
SupplyNet is also converting local suppliers’ catalogues for its own market. “The key is the content factory,” says SupplyNet sales and marketing manager Frank Anderson. “We’re trying to make it as easy as possible from a processing and cost point of view for a typical small business to become a supplier on the SupplyNet exchange.”
Anderson says the key to a marketplace is getting suppliers on board. So far SupplyNet has fully enabled 12 suppliers and has another 18 in the pipeline, he says.
Meanwhile, the company, which has 22 staff, continues to look for a chief executive following the departure of Garry Fissenden to ANZ in Australia after only a brief time at the helm.