Foul-mouthed children may be locked out of the new online chatroom of fast food chain McDonald's.
The moderated chatroom is part of McDonald’s New Zealand's new website launched today - one element of its 25th birthday celebrations.
“The chat room has a moderator to ensure proper conduct and all chat room conversations are personally monitored,” says Giscard Rutten, chief executive of Inkspot Digital, the company responsible for the site.
“Inappropriate words and users who continue to use unsuitable language ... will be removed and locked out of the site.”
Users will need Flash 5 and a fairly high-bandwidth connection to take advantage of the site, which also contains corporate information, restaurant menu advice, HR information and store locations.
McDonald’s online foray follows hot on the heels of its creation of New Zealand’s first cybercafé McDonald’s in Dunedin (see Would you like email with that?). Both events are timed around the 25th anniversary of McDonald’s opening its first restaurant in New Zealand, in Porirua in 1976.