WAP gambling application wins award

Auckland company The Hyperfactory's work on a wireless application of feverpitchexchange.com, a gambling website it co-developed, has won it the inaugural Ericsson New Zealand-Microsoft mobile internet developers' competition.

Auckland company The Hyperfactory’s work on a wireless application of feverpitchexchange.com, a gambling website it co-developed, has won it the inaugural Ericsson New Zealand-Microsoft mobile internet developers’ competition.

The Hyperfactory, an internet application developer established in October, beat more than 30 other entrants to take the award, presented at the Auckland Warriors-Wests Tigers rugby league game at Ericsson Stadium last week.

Managing director Derek Handley says winning the award was “pretty exciting.”

The Hyperfactory developed Feverpitch in partnership with India-based software company Wapnet and is also partnering with Wapnet to develop the wireless application, presently at alpha testing stage.

For the purposes of the contest, a fully functional demonstration of the wireless application was provided, Handley says.

Feverpitch is based in Britain for legal reasons and run by the Feverpitch Exchange Company, but the site is aimed at 18-35 year old Australasian men who love their sport and like to bet on it. Users join up and match bets online with other users.

Members are unable to place a bet if they don’t have sufficient money in their account to pay up if they lose and the Feverpitch Exchange Company’s revenue comes from a 5% cut of winners’ takings.

Members can already receive notification of wins, losses and bet matches by text messaging through Vodafone’s network.

When the wireless application is up and running, they will be able to place bets via mobile phones.

Ericsson mobile internet marketing manager Arron Judson says the contest was devised to help stimulate ideas about and create demand for mobile internet applications.

“The judges chose Feverpitch as the winner because it took into account the difference between the fixed and mobile internet.”

The Hyperfactory is working with several partners on other mobile internet applications, Handley says.

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