XtraMSN visitor numbers "phenomenal"

Xtra's contingency plans for increased traffic to the new XtraMSN.co.nz website have been 'blown out of the water' by huge visitor numbers.

Xtra’s contingency plans for increased traffic to the new XtraMSN.co.nz website have been "blown out of the water" by huge visitor numbers.

The new site was launched last Thursday (see XtraMSN portal launches today) with Xtra planning for a 100% jump in traffic on its old site. However, Xtra communications specialist Matt Bostwick says that between 10am and 11am on its first day, visitor numbers were up 400% on the old Xtra site, which was "just phenomenal".

As a result many visitors to the site have encountered slower than normal loading times.

Bostwick says XtraMSN apologises to anyone who has experienced problems with the site.

"Xtra's technical staff have been working day and night to keep ahead of the wave. Even our contingency plans have been blown out of the water by the huge traffic loads.

"We've got jumbo jet-loads of new equipment coming in to make sure we can meet the demand."

He says the company always knew the new site was going to be popular, but the levels of traffic were far in excess of its most optimistic projections.

"The 400% increase in one day put a lot of strain on the computers that run the site."

Bostwick says ACNielsen survey figures estimate XtraMSN will reach 75% of New Zealand's at-home net audience in its first month -- around 735,000 unique New Zealand visitors. He adds that the numbers are even bigger if you include at-work surfers.

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