IBM launches services for Net Generation

IBM on Wednesday launched a bundle of services to help 'Net Generation' businesses called Blue Velocity.

IBM has launched a bundle of services to help “Net Generation” businesses, called Blue Velocity.

Run by the Net Generation Business division, Blue Velocity promises “programs, partnerships, people and offerings".

Singapore-based IBM Asia-Pacific net generation director Tim Wong, says traditional businesses provide IBM with 95% of its revenues and profits. But in the coming years, emerging net businesses will increasingly take over, which is why IBM is launching the package.

Blue Velocity programs include ASP Prime, which promises education, application evaluation, technical support and consulting services to help developers and independent software vendors enable their applications for web hosting.

Network Equipment Provers Alliances can offer Nortel networking products and Redback subscription management.

IBM products such as the ISP Solution Pack, IBM eServer solutions, WebSphere Everyplace Access and the IBM Small Business Suite are also offered.

In its push into the dot-com/internet business field, IBM has dedicated staff in what it calls “NetGen” cities, to service what it calls NetGen or Net Generation companies.

The nearest such city to New Zealand is Sydney, serving Australasia.

New Zealand, says Wong, has insufficient ‘critical mass’ for such status, but Kiwi innovators can still access the same level of business back-up from existing IBM staff, several of whom specialise in NetGen type businesses.

The former IBM New Zealand systems engineer says Big Blue is already helping projects in the NetGen space, including a biotechnology project at Auckland university, plus others he says he cannot mention.

Blue Velocity also offers venture capital funding through 30 venture capital firms across the Asia-Pacific.

IBM says it “invested strategically” in these financiers to gain an insight in upcoming technologies, to bring emerging technologies to market sooner and create a global network.

For New Zealand, Wong says funding is available through Allen & Bruckeridge; plus other IBM-partners - Australian Distributed Incubator, Millhouse Group and Corporation Builders, the Rothschild e-fund and Technology Venture Partners.

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