Online supermarket shuts down

Quite what McMurdo Base staff will do for the Sunday paper or extra bottle of milk is a mystery following the demise of online supermarket "The Supermarket".

Quite what McMurdo Base staff will do for the Sunday paper or extra bottle of milk is a mystery following the demise of online supermarket “The Supermarket”.

The site has closed, blaming the “lack of cost-effective delivery services to many areas of New Zealand” as a major factor. Calls to the company went unanswered this morning.

The Supermarket delivered as far afield as McMurdo Base in Antarctica. Christine Hush is one of 20 staff members who regularly ordered from the site - deliveries were made to Christchurch where they were added to the regular supply flights heading south (see NZ online groceries reach Antarctica).

The Supermarket was only the second online grocery store in New Zealand, along with Woolworths which only offers its service in main centres and a limited number of rural sites.

General manager Warren McHugh had said roughly 40% of the site’s sales were to rural users - split another way the sales were roughly 60% South Island users.

See also: Rural store takes on giants

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