EstarOnline to launch email marketing tool

E-commerce software developer Estar-Online is to launch an email-based customer management application.

E-commerce software developer Estar-Online is to launch an email-based customer management application.

LaunchPad, which will be released in two weeks, is aimed at organisations that communicate with clients through newsletters and promotional offers.

The company’s chief executive, Matthew Darby, says LaunchPad will allow users to market directly to customers and segment them into different markets. The programme was developed in-house and pricing has yet to be settled.

EstarOnline has six developers and 11 staff in total.

It has sold its flagship product iSams (internet sales and management system) to etailer Flying Pig, Real Groovy Records, the now defunct Australian website Scape (co-owned by Ten Network and Village Roadshow) and Fleetwood Owen, a UK-based music memorabilia site owned by Mick Fleetwood of Fleetwood Mac.

EstarOnline originally developed iSams for its music web site CDStar which is now owned by IT Media.

Last April EstarOnline cancelled a public share offering and withdrew a submission to list on the NZSE because of a worldwide plunge in technology stock prices.

Darby says the plan is still to list but the company, which Darby says is profitable, will probably migrate to the main board rather than do an IPO because it doesn’t need the capital.

“We’re just waiting for the market to stabilise,” says Darby.

Last week Clear Communications launched a suite of online marketing tools in order to enable advertisers and marketers to target audiences among its customers.

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