Trade New Zealand has joined emarketservices.com, a collaboration of trade councils that provides information and links to B2B e-marketplaces around the world.
Started by the Swedish Trade Council in July 1999, eMarket Services is now run in conjunction with the trade councils of New Zealand, Australia, Denmark, Iceland, Italy, The Netherlands and Norway. It aims to provide independent information about electronic marketplaces and to help exporters find online markets suitable to their businesses.
The website lists nearly 900 e-marketplaces, including several which either operate from or have links to New Zealand.
Trade NZ will provide information to the website on New Zealand markets. Information covers products and services traded, target customers, geographic focus, fees and membership criteria, management, ownership and strategic partners. The site also has information on whether a e-market is an independent B2B marketplace, sales-focused (selling products from several producers but not being open to all sellers) or procurement-focused (trading communities with the purpose of establishing cost-efficient procurement channels for major companies). An procurement example is Covisint within the automotive industry - a collaboration created by Ford, General Motors, DaimlerChrysler, Nissan and Renault.
Trade NZ national manager for eMarket Services Brigitte Reed says in addition to contributing to the website, Trade NZ will use it to help local exporters find suitable markets and show them what's happening in B2B marketplaces.
Trade NZ is also working with French company Kompass International, which runs a web-based worldwide database of 30 million companies' products and services, to develop unique classifications for New Zealand products such as manuka honey. A pilot profiling 37 New Zealand food and beverage companies to hotel, restaurant and institutional buyers in Australia is using Kompass classifications.