The New Zealand branch of Big Five consultancy PricewaterhouseCoopers has set up a new section of its website to help small and medium-sized companies grow successfully and securely – and, to sell them PWC products and services.
The site, known as Clever Companies, has its own identity, but a reference to that URL tranfers immediately to a section of PWC’s own site. Its most prominent feature is a set of case studies illustrating how companies have benefited from applying disciplines to the topic under discussion – using PwC services and tools. For the current three-month period, the topic is “challenge planning” – the process of identifying the challenges that a company faces or will face and working through them. For the next quarter, the topic will be ownership structure – “and we’ll put up another half-dozen studies to illustrate that,” says Auckland-based partner Robbie Gimblett.
The NZ-originated Clever Companies idea may be exportable to PwC offices elsewhere, but the firm has not seriously considered it, Gimblett says, though he will advise his Australian counterpart to look at whether the idea might be adaptable there. PwC NZ has already exported its “e-ssessment” tool – a way for an organisation to assess its readiness for e-commerce – to PWC worldwide.
The site is obviously aimed partly at selling PWC services, Gimblett says, but it includes access to several self-assessment tools, including e-sessment, which the inquiring organisation can use without reference to PWC.
Indeed, there was some concern that the company was giving away intellectual property, he says.