Say the word co-operative and most people will think of hippy students growing organic vegetables or the like. But one group of web developers is taking that model and putting it to work online at The Servery.
"Basically we can expand and contract as the need arises," says co-founder Paul Shannon.
Based in Auckland, The Servery offers "professional web development services" to businesses either locally or offshore.
"If the job is a large one we can pull in more associates and when the job is over they don't have to sit around with nothing to do, costing the company money."
Shannon, who was an executive producer for Telecom Xtra's website and TVNZ's Nzoom as well as being a published author before starting The Servery, says he and co-founder Ruth Templer prefer project work to fulltime employment.
"Ruth and I worked on the Millennium project at TVNZ and that was a great job. You're building up to this really big, solid, key date and providing content for that."
The Servery's website is an example of the unique approach to web design the team will take. The home page is a timeline of the internet's development from a personal point of view over the past few years.
"It really shows how far it's all come in such a short space of time."
Shannon says the idea that the whole internet economy is over and done with is just a backlash and indicative of people not understanding what the internet is all about.
"It's not just entertainment and selling, it's education and information sharing."