The Kumara satire website appears to have closed down.
All that remains is a picture of an iceberg and some lyrics from Parachutes, by band Coldplay: "We live in a beautiful world, Yeah we do, yeah we do, We live in a beautiful world," although interested readers can see the Google cache of the site or access it through one of the sub-pages if they can find the right URLs.
The Kumara, modelled after The Onion, launched at the start of the year and in its short life "proved" any suburb of Auckland is better than the entire South Island, held the "Swear Word of the Year" awards and lampooned the Alliance party, Eminem, Peter Jackson and countless others - including veteran TV broadcaster Ian Johnstone for allegedly demanding money with menaces "or millions of African families will die".
Pulling no punches the site targeted the likes of Paul Holmes (for volunteering to be the world's first human clone), the police and its Incis computer system ("PS 2 a big hit with the boys").
Perhaps the best joke of all is the most secretive - the contact phone number for the owner of the website turns out to be an Auckland sexual health clinic.
The front page carried a quote by Samuel Butler in Erewhon: "The country was the grandest that can be imagined".
Attempts to contact The Kumara's editor were unsuccessful.