Kiosks put fizz into sales

Woolworths is piloting a touchscreen shopping information system that advertises and informs people about instore products.

Woolworths is piloting a touchscreen shopping information system that advertises and informs people about instore products.

Woolworths 277 Centre store manager Daniel Bona says the devices, developed by Melbourne-based Tortion Ltd, are helping to boost sales of wine and other groceries.

“They are a great idea, easy for customers to use and it gives them the relevant information,” says Bona.

The Newmarket store has had four machines on trial for six weeks. The web-based device contains advertisements, plus general information such as which wine to go with what food.

The device is provided free to the store and paid for by the advertisers featured on it.

Tortion New Zealand sales director James Martin says Woolworths is the first customer in New Zealand. Liquor King has just signed up and Harvey Norman stores will also have the kiosks installed over the coming year.

The kiosks, already used by UK-based Safeway supermarkets, were developed over two and a half years using Windows software and Oracle architecture.

Tortion says the device can also run loyalty programmes and competitions and store details of what information has been accessed, so it can be adjusted to shopper demand. Content can be altered either from the store or at their two Auckland offices, which will employ six to 10 staff by October.

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