Trade NZ believes e-business initiatives will boost exports across all sectors, but such electronic enablement programs can be costly and complex.
The government’s key trade business advisor is itself in the first stages of rolling out its $13 million e-business project, which includes KPMG Consulting, TelstaSaturn, Microsoft and Cisco. The project has two main aims, says Rod McKenzie, general marketing manager and e-business project leader: at the micro-level, it aims to help Kiwi firms establish their online presences, infrastructure and e-commerce; at the macro-level, it should drive the growth of e-commerce and foreign exchange revenues from the exporting sector — already the backbone of the economy.
To help businesses along the electronic track, Tradenz offers consultation and practical advice, plus services including:
- Client profiling: a service due for launch later this year that lets exporters profile their company and products globally on the web using a standardised format. McKenzie says this will probably be the first web presence for many smaller firms and Trade NZ will encourage exporters to develop and update the profile themselves with Trade NZ help, using their web browser.
- Opportunity matching between buyers and sellers in specific sectors and targeted regions. Such marketing opportunities, generated by the 20,000 trade enquiries Trade NZ receives each year, will be analysed and distributed over the web to exporters with the appropriate capability and interest.
- Online promotions focused on specific sectors or targeted regions.
- Identifying and analysing e-marketplaces and working with clients to incorporate them into export strategies where appropriate by considering technological and marketing issues. As part of this Trade NZ has become a partner in Emarket Services.
The seminars include a discounted online education course looking at e-business strategies, business models, web marketing, transactions over the web, e-payments, legal issues, taxation, security and internet fundamentals.