Veda follows elves to overseas booty

Wellington-based website development firm Veda plans to use new Zealand's cheap dollar and time difference to earn rich-pickings from overseas.

Wellington-based website development firm Veda plans to use new Zealand's cheap dollar and time difference to earn rich-pickings from overseas.

“We aim to do what CyberElves are doing,” says the firm’s Ben Northrop, referring to a fellow Wellington enterprise that services US clients from New Zealand.

Veda has just received a $20,000 enterprise award from Technology New Zealand to investigate the marketing opportunities for this.

“We are doing a marketing strategy to gain clients from the UK, US and Australia. We have family and friends overseas, including my mum in London,” says Northrop.

“We are in the early stages of putting the strategy together using different consultants. It looks at what we are doing here and figuring how we will work in Europe,” he says.

The four-year-old firm employing five full-timers and eight to nine contractors claims more than 50 New Zealand clients, including telcos Clear, Vodafone and Telecom.

Recent projects also include the www.istart.co.nz e-business website, and the www.hana.co.nz Maori development website.

Overseas, Veda has just gained website development work from a Belgian racing stables and a Chicago advertising industry.

Northrop says overseas work presently amounts to one-tenth of Veda’s current business but it hopes to raise this to half, with the company receiving better prices than for local work.

Overseas customers, he says, will gaining better rates than from their own local providers and can have work updated overnight, because of the time difference factors which software developers CyberElves says has brought it success.

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