Hewlett-Packard has abandoned its internet shop after 14 months of selling online.
Channels manager Justin Tye says he was never happy with HP’s direct selling presence, and nor were some of its resellers.
“There was some dissent from partners about HP’s strategy,” Tye says.
The decision to shut up shop was based on that factor rather than the volumes being transacted online. “Volume was irrelevant.”
Hewlett-Packard products will still be available online to New Zealand buyers, but initially only through internet shop SupplyZone (formerly NetworksDirect).
SupplyZone spokesman Roger Watson says the company was already selling HP products online before HP abandoned its own internet efforts. Since HP gave it up, SupplyZone’s HP business has shot up, he says.
“We’re dealing with large companies and several government departments,” Watson says. Typical online sales are for five-figure amounts, he says, one recent server sale coming to about $50,000.
“Forty percent of our volume goes to businesses of 50 or more employees.”
Tye says SupplyZone is just the first of what will be a number of HP resellers selling its products online.
He says “selected channel partners” will be appointed on the understanding that they’ll “tidy up part of their site and make it look like HP”.
“SupplyZone is the first cab off the rank,” Tye says, “but there will be four or five initially.”