Engage disengages from Australia, Asia, Europe

Media marketing software maker Engage is closing its Australian, Asian and continental European operations to focus on the US and Britain, says Wilson and Horton Interactive managing director Mark Ottaway.

Media marketing software maker Engage is closing its Australian, Asian and continental European operations to focus on the US and Britain, says Wilson and Horton Interactive managing director Mark Ottaway.

W&H Interactive has been an Engage customer since May, when it adopted Engage’s online advertising management system, which includes a tracking function.

“Now, we’ll be getting our support from the US, not Australia,” says Ottaway, who believes it will be business as usual for W&H Interactive and Engage.

Engage has also felt the effects of the dot-com meltdown, with 550 jobs – half its workforce - being cut in January and another 100 going last month.

The company, which is yet to make a profit, received further bad news last month when parent company CMGI announced it wouldn’t renew a conditional $US50 million loan arrangement it had entered into with Engage.

Engage was unavailable for comment about the non-US and UK closures.

Join the newsletter!

Error: Please check your email address.

Tags Wilson and Horton Interactive

More about CMGIEngageInteractive

Show Comments
[]