Jupiter: Forget glitz, make your website fast

When it comes to building a website, never mind the bells and whistles, the rich media and the wireless handset delivery. Instead, concentrate on your customers' need for speed, says a report released this week by technology researcher Jupiter Media Metrix.

          When it comes to building a website, never mind the bells and whistles, the rich media and the wireless handset delivery. Instead, concentrate on your customers' need for speed, says a report released this week by technology researcher Jupiter Media Metrix.

          According to Jupiter's latest consumer survey, conducted in June, 40% of consumers would visit a content site more often if its pages loaded faster. In contrast, only 20% of those surveyed say that they would be inclined to visit a site more often if it added a richer media experience.

          Besides wanting faster loading times, 36% of customers would be more likely to visit a site with customised layout and 31% would be lured to a site more often by polling or chat capabilities, Jupiter reports.

          Only 15% of those polled would be more likely to visit a site that delivered information to wireless handsets and other non-PC devices, however.

          As for online shoppers, the Jupiter survey indicates that 59% of those surveyed say that more product information was important to them, and 28% say that product suggestions would be helpful. And once again, 26% of online shoppers were looking for faster page loading times. Only 12% of respondents say that enabling mobile commerce is important to them.

          All of this means that businesses should get back to basics and address the core needs of their customers, Jupiter analysts say. This is especially important in the current economic climate, they add, when customer satisfaction can be make or break for a business.

          Jupiter's data was derived from polling 2194 individuals through an online survey.

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