Study: Broadband surf isn't up in NZ, Australia

Australia and New Zealand have the lowest broadband penetration in the Asia-Pacific region, with only 5% and 4%of users respectively having high-speed access, the survey said.

          Australia and New Zealand have the lowest broadband penetration in the Asia-Pacific region, with only 5% and 4% of users respectively having high-speed access.

          So says a survey of internet users conducted in August, and released last week by Nielsen/NetRatings.

          However, New Zealanders were the most frequent users of their broadband service, with 28 visits a month, compared to South Korea's 27 visits per month and Hong Kong's average of 26 visits.

          Broadband home users in Asia-Pacific spend three times longer online than narrowband subscribers.

          Broadband users spend over 19 hours online every month, on average, compared to a narrowband subscriber's average of 6 hours 30 minutes, the survey found. The Nielsen data shows a clear correlation between internet usage and the speed of access to the net, said Hugh Bloch, managing director for Nielsen/NetRatings in North Asia.

          Broadband users outnumber narrowband users in Hong Kong and South Korea, according to the survey, with 53% of internet users in Hong Kong having broadband access, and a staggering 95% in South Korea. Overall, 62% of all Asia-Pacific net surfers use broadband.

          Singapore and Taiwan showed steady increases in the number of broadband users. Singapore's broadband users, who account for 24% of all internet subscribers there, spend almost 15 hours online every month, and Taiwan's broadband subscribers, 35% of internet subscribers there, spend about 13 hours 30 minutes monthly.

          South Korean broadband users spend a whopping 20 hours using their broadband service per month, viewing 2530 pages per person on average. Hong Kong is a close second, with average monthly broadband usage of 18 hours online and 1775 pages viewed, according to the Nielsen data.

          South Korea's 15 million broadband users make up almost 84% of the region's total of 19 million high-speed surfers, the survey found.

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