Stripped down DIY e-store released

Marketeer, a do-it-yourself e-commerce website product, has been taken up by several South Island businesses, says Carl McNeil, managing director of Marketeer's developer, Emedia.

Marketeer, a do-it-yourself e-commerce website product, has been taken up by several South Island businesses, says Carl McNeil, managing director of Marketeer's developer, Emedia.

"We have 12 customers who have been beta-testing it."

Marketeer works by having prospective users -- mainly retailers -- enter their details on the Marketeer website, after which the e-store is created.

The product was developed in response to feedback from existing Emedia customers who wanted a simple way to create their own e-store, McNeil says.

He says there is no software to be downloaded, "as Marketeer runs on server-based software". The requirements for potential users are a web browser, internet access and a domain name and those who don't already have one can either register one or get it through Marketeer, McNeil says. "We encourage them to register their own domain name."

The software is leased to the user under the ASP (application service provider) business model and costs $2000 for the core features service, plus a $150 a month software leasing fee.

Users have the option of adding features such as multiple administration, allowing the shop to be accessed through different log-ins.

"Each Marketeer store has a separate SQL server database, which allows portablility across multiple servers and providers."

Windows 2000, SQL server 2000 and IIS 5 are the technical requirements, though SQL need not be run on the IIS server.

New features are planned to be released every quarter, McNeil says, including SMS reporting, a handheld device interface and a WAP control module.

Emedia intends to introduce Marketeer in Australia, the US and Canada next year.

Among current users is NZShopping.com, the online version of two South Island shops which sell mainly clothing.

"We were using another Emedia product, but switched to Marketeer because we wanted to be part of something that was constantly being developed," manager Ewen Jones says.

Being on Marketeer will allow NZShopping to utilise the planned extra features of Marketeer while concentrating in its business, Jones says.

Price-wise, its about the same as their previous arrangement with Emedia, he says.

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