New IP telephony product arrives, late

3Com has launched its NBX 100 IP Telephony product in New Zealand more than two years after the product was released in the US.

3Com has launched its NBX 100 IP Telephony product in New Zealand more than two years after the product was released in the US.

The delay was caused by telepermitting, says Stewart Wright, account manager for Interconnect, one of the product's New Zealand agents.

"Because the New Zealand and Australian markets are small, 3Com in the US had been working more on development there than here."

The product's first deployment in New Zealand is in 3Com house in Auckland, where it will serve about 200 users, the upper limit for its specification.

The NBX 100 differs from IP telephony products from Cisco in that it is more suitable for smaller organisations, Wright says.

"It brings IP Telephony into the under-50 user market and you can't use [Cisco's] Avvid for that."

NBX 100 doesn't run on Windows NT, but on 3Com's proprietary operating system, Wind River Vx Works.

The next step up from the NBX 100, the Superstack 3, is also available in New Zealand and can cater for up to 600 users, Wright says.

Cisco New Zealand manager Tim Hemingway says that with the NBX, 3Com is "targeting a lower end of the market than us.

"The IP Telephony market is heating up and we're happy to compete with it and win on our merits."

3Com's delayed entry into the New Zealand market is "part of the trend away from traditional telephony", Hemingway says.

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