Cake swallows Genie

Auckland software company Genie Systems has been sold to a mystery Australian buyer. The deal was signed last week, following the company going into receivership on October 1.

Auckland software company Genie Systems has been sold to a mystery Australian buyer. The deal was signed last week, following the company going into receivership on October 1.

Receiver McCallum Peterson put the business on the market for sale as a going concern. A spokeswoman for the receiver, Alison Sarginson, says more than 60 inquiries were made concerning Genie Systems.

A Sydney firm, headed by one Marcus Cake, has registered in New Zealand to act as a holding company to get things started, she says. A Companies Office search shows Marcus Cake as a director since October 30, 2001 of Genie Software, whose registered address is in Mt Wellington.

It will remain “business as usual” at Genie, Sarginson says, but Cake was unavailable for comment as we went to press.

Sarginson and Genie staff refused to say anything about Cake’s background, other than he has “other IT businesses”.

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