Music store finds its groove online

Only days after online retailer FlyingPig closed its doors, real world music store Real Groovy has launched its own shopping site - powered by the very software platform that FlyingPig owners Wilson Neill blames for its demise.

Only days after online retailer FlyingPig closed its doors, real world music store Real Groovy has launched its own shopping site powered by the very software platform that FlyingPig owners Wilson Neill blames for its demise.

Co-owner Marty O'Donnell says Real Groovy has no problem with eStar Online, "its people or its software.

"The problem with FlyingPig is that they weren't a retail outlet - they had no experience. We don't want to replace the store, we want to broaden what is available to the end user."

With two stores in central Auckland and Wellington, Real Groovy specialises in less-well known music and has an extensive supply of second hand CDs as well as old and new vinyl albums. The real world stores also sell DVD movies and games although these aren't available online yet.

"We also don't sell new vinyl online because there's a huge demand for it, but when our suppliers run out they discontinue it rather than stamping out more - we would have problems with people ordering and then finding out we couldn't supply it. But we'll keep an eye on that side of the market," says co-owner Chris Hart.

The site's ability to build an account wish list posed something of a challenge for eStar Online, which rose to the challenge according to its managing director, Matthew Darby.

"Users can put in the details of an album or artist they want and the site lets them know if and when a copy is received. It refreshes each day so they find out pretty quickly," says Darby.

Real Groovy receives between 3500 and 4000 second hand albums each week - and every one is entered into the company's point of sale/inventory management system.

"Not all of them show up to the end user of course because quite often we already have a copy or two of it in stock," says Hart.

The secret to it is a close integration between stock management for the real-world stores and the web site's database, something Darby says Real Groovy has done well.

"They've produced a real 'clicks and mortar' business which is great to see."

The site also offers free delivery of CDs anywhere in New Zealand and has expanded its loyalty card scheme to cover internet transactions as well.

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