SAP grows 10% in AP

SAP's third-quarter growth for the Asia-Pacific was disappointing compared to the year before but the company was ready with a justification.

SAP's third-quarter growth for the Asia-Pacific was disappointing compared to the year before, but the company was ready with a justification.

SAP Asia-Pacific recorded 10% revenue growth year-on-year for the third quarter. This compared to a 50% increase for 2000 over 1999, says Asia Pacific boss Les Hayman.

But Hayman says the regional SAP, like its parent, has been focusing on increasing business among the small to medium-sized enterprise sector. This has reduced the cost of the average sale, he says, though the number of units sold continues to mount, by 46%, 59% and 63% respectively in the three year-on-year comparisons. This resulted in an increase in market share, he says.

SAP also continues to experience a successful broadening from its original enterprise resource planning (ERP) base through CRM, SCM (supply chain management) PLM (product lifecycle management) -- ‘the areas which everyone thought were sexy and remarked that SAP was not there”.

Hayman's comment to customers that "we'll do everything for you that'll help you survive" was initially understood to mean discounts. The customers hadn't got that lucky, Hayman added, during a later press conference “it's just a matter of saying pay us next year if it might create difficulties for your business right now”.

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