Dunedin e-commerce firm eyes overseas markets

Dunedin-based software developer e-Media has developed an e-commerce engine aimed at small and medium-sized enterprises.

Dunedin-based software developer e-Media has developed an e-commerce engine aimed at small and medium-sized enterprises.

The 14-staff firm, formed in 1998, has been touring Southland and Otago promoting Marketeer, and e-Media plans national and international releases in 2002.

Last week it received a $3138 government Enterprise Award to help with intellectual property protection, in preparation for its export drive.

Managing director Carl McNeil says his product allows websites to be built within minutes, instead of weeks, and offers 80% of the functionality of high-end systems for 20% of the price. Features include real-time catalogue updates, order tracking, catalogue searches, categories, basket editing, site usage statistics, online help, mailing lists and customer management.

Marketeer took a year to develop and is written in XML and XSLT. It is powered by SQL Server 2000. Microsoft New Zealand’s consulting arm reviewed the product, saying the Marketeer application architecture “is well thought out with justifiable design decisions”.

E-Media claims 150 corporate users for its software, with some already using Marketeer, including www.nzshopping.com and www.okkid.co.nz. The New Zealand fighter pilots’ museum will also soon launch a site.

During October and November, promotional tours of Southland and Otago received “poor turnouts” from retailers, exporters and SMEs, but one-to-one seminars “went really well”, McNeil says.

McNeil says Marketeer will have a nationwide rollout in the new year, with Australia also in Q1 2002. The company is also seeking partners for launches across Europe, the US and Canada next year, he says.

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