The former Genie Systems is looking closely at its product range and target customers following its rescue late last year by Australian investors.
The four-year-old Auckland e-commerce software firm, renamed OrderWare Solutions after it was bought by Marcus Cake’s Sydney-based investment company Smarter Capital, has reshuffled its board and says “a full review” is being undertaken with the investors over the next few months.
The company expects to announce “some reprioritisation of our investment” around new product sets, according to co-founder Mike Hendry. “Our view is that the technology around our product sets is sound; we just need to deliver more value to a more targeted set of clients.” The company’s main product is the Java-based OrderWare order-entry system.
Hendry is optimistic the firm has a bright 2002, saying the 20 staff should keep their jobs.
In the board reshuffle, former finance head Craig Brown left his post but remains as a part-time consultant. He has not been replaced. Hendry lost his additional chief executive role, which went to fellow co-founder Peter Garden, who also remains chief technical officer. Hendry retains the sales and marketing executive role. Shaun McCauley remains vice- president of professional services. Cake joins as a non-executive director.
Genie was forced into receivership last spring after “difficult and uncertain market conditions”. As new investors were sought, the Mt Wellington-based firm continued trading as normal. Its products, such as the Java-based OrderWare, have some 15 enterprise customers such as Toys ‘R’ Us in the US and Singapore engineering giant Keppel Fels.