E-recruitment strengthens foothold

E-recruitment is gaining ground among New Zealand corporates.

E-recruitment is gaining ground among New Zealand corporates.

Last month Computerworld reported Sealord and IBM using the internet to attract and directly recruit staff. Now Zespri and Carter Holt Harvey are entering the fray.

Zespri launched its e-recruitment service about two weeks ago at and has begun advertising the website in newspapers. The site encourages recruitment directly to Zespri or via agencies. The Career.co.nz site is run by recruitment company Adcorp New Zealand.

Senior HR consultant Anna Towersly says Zespri finds the Adcorp service, also used by Sealord, to be a useful and effective means of getting candidates to apply online. It provides candidates with information on the company that Zespri can update as needed.

Carter Holt Harvey has adopted the Mariner7 Talent Engine, developed by its Mariner7 HR software offshoot.

The system takes about 20 minutes to receive career profiles and registers of interest from applicants. It removes the subjectivity of applications by standardising the process, says Mariner 7 marketing manager Gaylene Robinson. To apply for a vacancy at CHH, applicants must now complete a Mariner 7 application form.

“It’s a level playing field with which to recruit people,” Robinson says.

Since the system went online on January 14, Robinson claims the response to it has been “pretty good”. As yet it merely records “expressions of interest”, but within six months actual job vacancies will be advertised on it.

Many government agencies have meanwhile taken to e-recruitment with enthusiasm. Bodies such as Industry NZ and Tourism NZ advertise jobs on their sites, often with downloadable application forms and direct email addresses.

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