Ingram Micro cautious on wireless division

Distributor Ingram Micro New Zealand is adopting a wait and see approach to its Australian counterpart's introduction of a wireless mobile division.

Distributor Ingram Micro New Zealand is adopting a wait and see approach to its Australian counterpart's introduction of a wireless mobile division.

Ingram Micro Australia hopes to build a division that will be worth $A20 million by the end of the year, however local director John Dunbar says he's taking a "cautious approach" to the move.

"Their market is a lot larger over there. It's more economical for them to have a unit looking after a market like that. We're looking at how it goes and the kind of products they're selling and whether we should do the same."

Dunbar says IM often starts a unit or division in one country as test bed before rolling out similar services in other territories.

"We spread these projects around. We're doing a web project here on behalf of everyone else and they're doing this."

Dunbar says the wireless data market itself is still very young and will bear watching closely.

"I'm not sure quite how it's going to develop in the long term so we'll watch with interest in the mean time."

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