Compaq helps resellers get the message

Resellers appear happy with a new email marketing system at Compaq.

Resellers appear happy with a new email marketing system at Compaq.

Compaq installed the email newsletter system, comprising the Unity Mail marketing engine and the locally developed Publisher content management application from New Zealand Post-owned Message Media, in November as its 1000 resellers were complaining the weekly newsletters were too long and some were being blocked by firewalls. Compaq and resellers say the new system also appears to be helping them sell more Compaq products.

Alan Greatbatch of Computerland Hawkes Bay says previous email newsletters were six to eight pages long and looked like a Word document.

“Because the price changes were happening all the time, every week we were running around with loads of paper. Now it’s abbreviated and has more links to stuff,” he says. And because the new format is easier to read, staff quickly become up to date about new products and this is helping to shift more Compaq stock, he says.

Compaq market development manager Jan Ferguson says the new system, logged into via Message Media’s server, allows Compaq to send tagged and inserted articles meant for specific resellers and accommodate HTML applications.

Message Media business development manager Zac Pullen says the system cost less than $20,000 to install and took less than two weeks.

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