The prospect of worldwide exposure and unique networking opportunities is spurring six Kiwi technology firms to show their wares at the World Congress on IT in Adelaide this week in the presence of former US president Bill Clinton.
The firms are joining a delegation with Trade NZ, which is working with Investment New Zealand and ITANZ to promote the country at the event.
The companies are Jade (enterprise software), Baycorp Advantage (credit management software), Endace Measurement Systems (network monitoring), Telecom Advanced Solutions (network and data management), Deep Video Imaging (multi-dimensional display technology) and INTAZ (health and safety software).
Jade spokesman Greg Williamson says with 1800 delegates at WCIT the event will contain “a fair chunk of Australian government and corporate representatives” that fall nicely into Jade’s target market. “Our Melbourne-based guys are going to travel out and have a good look there. It helps build our brand with international companies and our awareness.”
Baycorp-Advantage says the event will let the company “tell the Baycorp story, because it’s a good New Zealand one”, according to a spokeswoman. “We want to explore other countries, tell other countries about the credit infrastructure that we can offer to them,” she says.
Endace sales and marketing executive Selwyn Pellett says such an event is vital to his five-month-old Auckland-based start-up. “You cannot sell a secret. We are looking for customers, partners and collaborators”, Pellett says.
In addition to Clinton, who opens the event, the congress includes leading figures from Fujitsu, Nokia, Nasdaq, IBM, Telstra, Infosys, Silicon Graphics and Sybase.
Trade NZ chief Fran Wilde says that bringing so many world IT leaders to New Zealand’s backyard will encourage them to visit and see its investment opportunities.
The companies’ basic travel and merchandising costs are shared with Trade NZ.