Mobile application developer The Hyperfactory is targeting the education sector with several products including an orientation information service.
The Auckland-based company finished rolling out the service, for Victoria University students, last week, says director Geoffrey Handley.
“Students can text in to find out what’s happening.”
The free service, provided in partnership with Vodafone, is proving “very popular”, he says. “We’re looking to expand it to other tertiary institutes.”
Another product being used in the tertiary education sector is examTXT, which enables students to access their exam results via a cellphone.
ExamTXT, developed in partnership with Vodafone and Compaq, was tested at the Waikato Institute of Technology’s 2001-02 summer school.
The results have been analysed and the three partners are in discussion with other tertiary institutes, Handley says.
“We’d like to expand the concept.”
Other possible applications include timetable information, student association election voting, overdue library book reminders, payment for library photocopying, exam room notifications and flash cards for language students, with matching words from English and the language being studied available by stroking the keys.
The Hyperfactory is working with other developers, advertising agencies and telcos to ensure standards from the recently created Mobile Marketing Association are adhered to, Handley says. The association came into being in January after the UK-based Wireless Marketing Association and its US counterpart, the Wireless Advertising Association, merged.
There is a strong need to ensure standards in the ads-by-text-message world are maintained.
“Protection of privacy and antispam measures are important, because if the end customer isn’t satisfied, they’ll turn off.”
The Hyperfactory was a finalist in the best consumer application award at the 3GSM Congress in Cannes last month.
The application that won them the commendation was UVTXT, another application developed in partnership with Vodafone and supported by Nivea, which allows summer sun seekers to dial up and find out what the day’s burn time is.
UVTXT, free to the user, was launched in New Zealand in December and will be available until the end of March.